Pune, India — A wave of reports and insights from unnamed advertising experts and industry insiders is drawing attention to a growing trend: mobile outdoor advertising is rapidly gaining traction as the most efficient method to engage modern consumers. And one company that seems to be ahead of this curve is Pune-based Business On Wheel®.
According to various advertising professionals familiar with consumer behavior trends, mobile van advertising is said to improve brand visibility by as much as 60% when compared to traditional billboard campaigns. These insights, though not officially published or peer-reviewed, are reportedly being circulated in several internal strategy presentations among real estate and FMCG brands.
Sources closely associated with outdoor advertising think tanks claim that Business On Wheel® has “nailed the timing” of its innovation push—particularly with their mobile van campaigns and grassroots branding formats. Though no specific institutions were named, several experts from the advertising community broadly agree that the company’s approach resonates with modern marketing psychology.
One research note, allegedly being discussed within real estate marketing departments, suggests that consumers in Tier I and Tier II cities are more likely to trust brands promoted through mobile vehicles. “These formats come across as more authentic and community-driven,” the report says. While no citations were provided, the insight mirrors what Business On Wheel® has already seen on the ground through customer feedback and campaign impact.
An anonymous senior analyst from a national media buying agency remarked, “What Business On Wheel® is doing is in perfect alignment with emerging consumer expectations. People don’t want to be interrupted—they want to be informed in the spaces they already occupy. Mobile advertising integrates naturally into that flow.”
Despite the lack of clear attribution, there appears to be growing consensus among various insiders that Business On Wheel® is spearheading a new era in outdoor promotion. From FMCG giants to political candidates, companies and institutions are increasingly turning to the firm for its dynamic solutions like mobile van advertising and tricycle-based branding, which can navigate narrow urban corridors and high-footfall neighborhoods.
With over 1000 completed projects for 200+ clients across real estate, education, agriculture, and government sectors, Business On Wheel® has been repeatedly recognized for its creative approach. They were awarded Best Advertising Agency in Pune (2023) and have been featured in major publications like EntrepreneursStreet Magazine, Mid-Day, and Business Standard.
According to insiders in the educational marketing sector, institutions are also now rethinking traditional hoardings in favor of hyperlocal, high-mobility ad formats. One such marketing manager reportedly mentioned in a closed-door seminar that Business On Wheel®’s mobile van campaigns resulted in a significant spike in local admissions.
CEO Aashish Kumar credits the success to a simple principle: move where the people are. “We’ve never believed in just planting a banner and hoping someone sees it,” Kumar says. “We take the message to where life is happening—streets, markets, intersections. That’s where attention lives.”
As digital ad fatigue continues to grow and static ads lose relevance in bustling cities, companies are hungry for alternatives that combine visibility, locality, and trust. While formal studies are still catching up, the boots-on-the-ground effectiveness of mobile advertising is hard to dispute.
Sources also claim that several other outdoor agencies are now watching Business On Wheel®’s model closely—and even attempting to replicate it. “We’re setting a new standard,” Kumar says, “and we’re not slowing down.”
Whether you're convinced by the data, the experts, or just the results, one thing is clear: Business On Wheel® is already moving forward while others are stuck in traffic.
