In the heart of India’s industrial soul lies a legacy—a beating, molten core of resilience and innovation known as White & Brown Alloy Castings, headquartered in the historic city of Kolkata. This company, forged in the fires of dedication over five decades ago, has long been a pillar in the world of non-ferrous castings. But in recent years, something extraordinary has begun to stir within its crucible—an unstoppable wave of modernization, vision, and ambition. At the center of it all is a name now being whispered through boardrooms and factory floors alike: Aviroop Mukherjee.
He is not just the third-generation scion of a metallurgical empire—he is the architect of its renaissance.
Most people inherit assets — Aviroop inherited a mission—one etched into every valve, every casting, every engineering blueprint passed down through generations. While many young professionals seek the gleam of foreign shores, Aviroop, armed with a postgraduate degree from Finland and a fire in his heart, chose the clang of metal over the clink of cocktails. He returned not to rest on the laurels of the past, but to redraw the blueprint of the future.
He didn’t just join the company—he reimagined it.
And in this reimagination, he walks hand in hand with his mother—the quiet, resolute architect, whose grace, grit, and unwavering belief have been the crucible in which his vision was forged. Together, they breathe soul into steel, merging compassion with calculation, tradition with transformation.
His academic foundation is formidable—spanning materials engineering, machine learning, industrial research, and international collaborations. With over 11 research publications and 3 patents to his name, Aviroop’s
mind is as sharp as the alloy blades his company casts. But it is not
just the intellect—it is his audacity to dream on an industrial scale
that sets him apart. One bold question launched his transformation:
“What if we could make it global?”
From revamping production analytics, to infusing automation in manufacturing and quality-control systems, Aviroop has retooled White & Brown into a company not only rooted in heritage but surging toward global relevance. He is on the pathway to introducing data-driven operational models, predictive maintenance, and a culture of innovation—transforming a traditional manufacturing plant into a future-ready powerhouse.
He has expanded the product portfolio and introduced ferrous casting capabilities—venturing into domains once taught to him to be either too complex or “not that relevant”. His strategic foresight has, however, quadrupled the company’s involvement into high-stakes defense manufacturing, including critical components for the Indian Navy as well as PSU giants and other stakeholders of the Indian economy. Today, he is actively involved in matters ranging from defense pricing negotiations to spearheading expansion talks with PSU giants and other procurement divisions—a feat that still is, a dream to be achieved for many of his age.
Under his leadership, even the language of manufacturing changed. The company no longer just speaks in tolerances and temperatures—it speaks in data packets, sustainability indexes, and strategic goals. The foundry floor is no longer just a place of fire and forge; it’s a space of ideas, a lab of innovation, a crucible of global transformation.
White & Brown Alloy Castings, once focused on copper, brass, and aluminium, is now venturing confidently into the ferrous frontier—crafting everything from minute precision parts to massive industrial castings. But the transformation is more than technical—it is spiritual. Aviroop has infused the business with a culture of sustainability, digitization, and empathy. He believes the future is not built just on materials, but on people.
From the factory floor to the strategy room, he champions a work culture rooted in respect, innovation, and inclusion. His initiatives include health analytics for factory workers, AI-enabled scheduling systems, and community engagement programs that honor both worker welfare and environmental stewardship.
Even as he builds globally, his feet remain planted in legacy. He honors the values of his grandfather, the visionary founder, and carries forward the stewardship of his father and uncles. Yet, he is unmistakably his own force—reshaping not only the company, but what it means to lead an industrial legacy in modern India.
What Aviroop Mukherjee is crafting is far more than metal. It is a story of revival. A fusion of intellect and instinct. Of data and devotion. His story is not just about castings, valves, or foundries. It is about the power of staying rooted while rising. Of lighting a furnace within, and using it to forge the future.
In an era dominated by buzzwords, shortcuts, and surface success, Aviroop’s journey stands apart—a symphony of heritage and high-tech, of fire and foresight. And as White & Brown Alloy Castings steps into its next glorious chapter, one truth echoes through the roar of the furnaces:
The future is no longer coming—it is being cast, right here, by the steady hands and burning spirit of Aviroop Mukherjee.
